%%[ var @CampaignID, @CampaignName, @PromotionID, @PromotionName, @EmailTag, @Message, @Brand, @Cell, @SubscriberKey, @SentDate, @email, @brand_preference, @brand_engagement, @campaign_brand /* Populate fields below */ set @CampaignID = "HCP2836142" set @CampaignName = Concat(@CampaignID,"_","") set @PromotionName = Concat(@CampaignName ,"_","01") set @EmailTag = "Newsletter" set @PromotionID = Concat(@CampaignID,"_","01") /* Do not touch fields below */ set @campaign_brand= "HCP" set @Message = emailname_ set @Brand = brand set @Cell = customer_retention_date_band set @SubscriberKey = _subscriberkey set @SentDate = xtshortdate set @SendId = jobid set @email = emailaddr set @brand_preference = brand_preference set @brand_engagement = brand_engagement InsertDE("Campaign Reporting Extract_Consumer","CampaignID", @CampaignID,"CampaignName", @CampaignName,"Message", @Message,"PromotionID", @PromotionID,"PromotionName", @PromotionName,"EmailTag", @EmailTag,"Brand", @Brand,"Cell", @Cell,"SubscriberKey", @SubscriberKey,"SentDate", @SentDate, "SendId", @SendId, "email", @email, "brand_preference", @brand_preference, "brand_engagement", @brand_engagement, "campaign_brand", @campaign_brand) VAR @FirstName SET @FirstName = [hero_name] IF EMPTY(@FirstName) THEN SET @FirstName = "Healthcare Professional" ENDIF ]%%
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References:
  1. Muhardi L.et al. Front. Pediatr;9:778747.
  2. Vandenplas Y, et al. Pediatr Gastroenterol Hepatol Nutr.2019:22:207-216.
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IMPORTANT NOTICE: We believe that breastfeeding is the ideal nutritional start for babies and we fully support the World Health Organization's recommendation of exclusive breastfeeding for the first six months of life followed by the introduction of adequate nutritious complementary foods along with continued breastfeeding up to two years of age. We also recognise that breastfeeding is not always an option for parents. We recommend that healthcare professionals inform parents about the advantages of breastfeeding. If parents choose not to breastfeed, healthcare professionals should inform parents that such a decision can be difficult to reverse and that the introduction of partial bottle-feeding will reduce the supply of breast milk. Parents should consider the social and financial implications of the use of infant formula. As babies grow at different rates, healthcare professionals should advise on the appropriate time for a baby to begin eating complementary foods. Infant formula and complementary foods should always be prepared, used and stored as instructed on the label in order to avoid risks to a baby's health. The product should be used only on the advice of independent persons having qualifications in medicine, nutrition, pharmacy, or other professionals responsible for maternal and child care.

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