%%[ var @EmailAddress, @CCID, @SubmitDate, @Brand, @sendId, @brand_cheerios, @brand_kitkat, @brand_shreddies, @brand_curiously, @brand_boxbowls, @brand_nesquik, @brand_cookiecrisp, @brand_golden, @brand_shreddedwheat, @brand_lion, @brand_gofree, @want_highinfibre, @want_classicbreakfast, @want_tastytreat, @want_glutenfree, @want_easyonthego, @want_kidfriendly, @flavour_addmyown, @flavour_chocolatey, @flavour_honey, @flavour_cinnamon, @flavour_nutty, @flavour_fruity SET @CCID = RequestParameter("_subscriberkey") SET @EmailAddress = RequestParameter("EmailAddress") SET @SubmitDate = now() SET @sendId = RequestParameter("sendId") SET @Brand = "Cereal MB" SET @choice = RequestParameter("choice") IF @choice == 'want' THEN SET @want_highinfibre = IIF(RequestParameter("inferred_want")=="highinfibre",'y','n') SET @want_classicbreakfast = IIF(RequestParameter("inferred_want")=="classicbreakfast",'y','n') SET @want_tastytreat = IIF(RequestParameter("inferred_want")=="tastytreat",'y','n') SET @want_glutenfree = IIF(RequestParameter("inferred_want")=="glutenfree",'y','n') SET @want_easyonthego = IIF(RequestParameter("inferred_want")=="easyonthego",'y','n') SET @want_kidfriendly = IIF(RequestParameter("inferred_want")=="kidfriendly",'y','n') UpsertData("Cereals_Pref_Centre_new",1,"CCID", @CCID,"EmailAddress", @EmailAddress, "Brand", @Brand,"SubmitDate", @SubmitDate, "sendId", @sendId, "want_highinfibre", @want_highinfibre, "want_classicbreakfast", @want_classicbreakfast, "want_tastytreat", @want_tastytreat, "want_glutenfree", @want_glutenfree, "want_easyonthego", @want_easyonthego, "want_kidfriendly", @want_kidfriendly) ENDIF IF @choice == 'flavour' THEN SET @flavour_addmyown = IIF(RequestParameter("inferred_flavour")=="addmyown",'y','n') SET @flavour_chocolatey = IIF(RequestParameter("inferred_flavour")=="chocolatey",'y','n') SET @flavour_honey = IIF(RequestParameter("inferred_flavour")=="honey",'y','n') SET @flavour_cinnamon = IIF(RequestParameter("inferred_flavour")=="cinnamon",'y','n') SET @flavour_nutty = IIF(RequestParameter("inferred_flavour")=="nutty",'y','n') SET @flavour_fruity = IIF(RequestParameter("inferred_flavour")=="fruity",'y','n') UpsertData("Cereals_Pref_Centre_new",1,"CCID", @CCID,"EmailAddress", @EmailAddress, "Brand", @Brand,"SubmitDate", @SubmitDate, "sendId", @sendId, "flavour_addmyown", @flavour_addmyown, "flavour_chocolatey", @flavour_chocolatey, "flavour_honey", @flavour_honey, "flavour_cinnamon", @flavour_cinnamon, "flavour_nutty", @flavour_nutty, "flavour_fruity", @flavour_fruity) ENDIF SET @brand_cheerios_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_cheerios", "CCID", @CCID)=="y",'checked','') SET @brand_kitkat_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_kitkat", "CCID", @CCID)=="y",'checked','') SET @brand_shreddies_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_shreddies", "CCID", @CCID)=="y",'checked','') SET @brand_curiously_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_curiously", "CCID", @CCID)=="y",'checked','') SET @brand_nesquik_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_nesquik", "CCID", @CCID)=="y",'checked','') SET @brand_cookiecrisp_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_cookiecrisp", "CCID", @CCID)=="y",'checked','') SET @brand_golden_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_golden", "CCID", @CCID)=="y",'checked','') SET @brand_shreddedwheat_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_shreddedwheat", "CCID", @CCID)=="y",'checked','') SET @brand_lion_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_lion", "CCID", @CCID)=="y",'checked','') SET @brand_gofree_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_gofree", "CCID", @CCID)=="y",'checked','') SET @brand_boxbowls_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "brand_boxbowls", "CCID", @CCID)=="y",'checked','') SET @want_highinfibre_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "want_highinfibre", "CCID", @CCID)=="y",'checked','') SET @want_classicbreakfast_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "want_classicbreakfast", "CCID", @CCID)=="y",'checked','') SET @want_tastytreat_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "want_tastytreat", "CCID", @CCID)=="y",'checked','') SET @want_glutenfree_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "want_glutenfree", "CCID", @CCID)=="y",'checked','') SET @want_easyonthego_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "want_easyonthego", "CCID", @CCID)=="y",'checked','') SET @want_kidfriendly_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "want_kidfriendly", "CCID", @CCID)=="y",'checked','') SET @flavour_addmyown_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "flavour_addmyown", "CCID", @CCID)=="y",'checked','') SET @flavour_chocolatey_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "flavour_chocolatey", "CCID", @CCID)=="y",'checked','') SET @flavour_honey_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "flavour_honey", "CCID", @CCID)=="y",'checked','') SET @flavour_cinnamon_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "flavour_cinnamon", "CCID", @CCID)=="y",'checked','') SET @flavour_nutty_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "flavour_nutty", "CCID", @CCID)=="y",'checked','') SET @flavour_fruity_checkbox = IIF(Lookup('Cereals_Pref_Centre_new', "flavour_fruity", "CCID", @CCID)=="y",'checked','') ]%%
Nestlé® Making Breakfast Better | Read more about our vision to make breakfast better.

We’re working to send you
tasty stuff

Tell us what you want to hear about. Answer the three quick questions below and submit your preferences at the bottom of the page.

Question 1 of 3

We make a huge range of tasty cereals to pick from because we like to keep our options open. And maybe you do too? Let us know which cereals are eaten in your household, then we can tailor some content just for you!

Question 2 of 3
Share what you want from
your cereal

Question 3 of 3

What’s your flavour?

Do you go nutty for nuts or hanker for honey? Tap your favourite flavours so we can send you exclusive content about the flavours you love the most.