Feed your need for speed with KITKAT
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F1 | KITKAT - Official Partner of F1
%%=v(@Salutation)=%%, see you at the starting line - with a KITKAT.
The FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUNYA 2026 is coming in fast this weekend!

Sunday, June 14th at 2PM (BST).

Get in the zone with a KITKAT as F1® comes to Barcelona.
THE SWEETEST PIT STOP IN BARCELONA 🍫‍🏁
KitKat Crew member
Just in time for the FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUNYA 2026, the KITKAT Formula 1® experiential campaign is taking off…

At Josep Tarradellas Barcelona–El Prat Airport, fans can kick things off with a fast-paced F1® -inspired simulator, complete with interactive moments, exclusive treats, and a few surprises — the perfect pit stop before race weekend.

The journey continues at the track side Fan Zone, with even more ways to pause and recharge. Expect the ultimate KITKAT Break Zone, treats from the Kit Crew, and new ways to take a break in the middle of the action.

Because every journey deserves a pit stop.
The KITKAT x F1 Experience Hits the Road
The KITKAT F1® Experience Hits the Road
We’re taking the break to the fast lane. The KITKAT Formula 1® experience is rolling out across the UK, bringing the partnership straight to workplaces, depots, and head offices. Think pop-ups, big moments, and plenty of race‑day buzz.

Could your workplace be on the map next?
🎙️ Hot off the Track: Hear from Our Monaco Experience Winner
One lucky fan. One iconic race. One unforgettable weekend in Monaco. Let’s go trackside and hear from our on‑pack promotion prize winner…

“We had an amazing time and were so grateful for the experience.”

“I’m still in disbelief at winning this prize! As a huge F1® fan, Monaco has always been a bucket-list Grand Prix™ for me, and being able to experience it with Paddock Club™ access was truly a once-in-a-lifetime opportunity that I’ll never forget. From the moment I arrived, every detail was absolutely spectacular – the atmosphere, the racing, and the hospitality were all incredible. I was already a big fan of KITKAT before winning this prize, but I’m now definitely a customer for life!”
Have a break, have a KitKat
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