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Break back into F1® with KITKAT | View in browser |
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%%=v(@Salutation)=%%, KITKAT's back in race mode - are you?
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The next race is coming in fast this weekend!
Sunday, May 3rd at 9PM (BST).
Prep your KITKAT and your mind for pure adrenaline as F1® hits SouthBeach this weekend.
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WHERE DO YOU LINE UP?
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Take your place on the grid – from chilled KITKAT enjoyer to full-throttle F1® superfan.
Click on the light that matches your F1® vibe.
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I'm more of a KITKAT fan than an F1® fan (and that's okay!)
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I'm F1®-curious – just easing into the fast lane
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I'm here for the glamour, buzz, and big-race vibes
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I love watching, but I'm not a superfan
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I can't get enough of F1® – full-throttle superfan
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Ready to BREAK?
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After a few weeks off, it’s time to soak it all in.
The season's fired back up with sunshine vibes, bold moments, and plenty of racing energy - perfect for enjoying a well-earned KITKAT break. Expect big-break moments as the action warms up again.
Proof that breaks are better in the sunshine.
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Next stop: something très exciting
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With the season building momentum, we’re bringing KITKAT break energy to one of motorsport’s most stylish cities. Think bold moments, fan experiences, and a little savoir‑faire — more details coming soon.
À bientôt… this one’s worth the wait.
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A new Icon is ready to break onto the grid…
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Meet the new KITKAT F1® chocolate car figure! A milk chocolate treat with creamy filling and crispy inclusions, crafted in the shape of a Formula 1® car. Inspired by the thrill of Formula 1® and the iconic KITKAT® break, this treat is made for fans who crave excitement both on and off the track.
On your marks… the next big break is nearly here.
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All rights reserved.
For illustrative purposes only.
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