Break, reset, and get set for Silverstone
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F1 | KITKAT - Official Partner of F1
%%=v(@Salutation)=%%, engines on… KITKAT in hand?
The FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 is almost here—and we’re bringing the break to every corner of Silverstone.

Sunday, July 5th at 3PM (BST).
WELCOME TO BREAK MODE, GREAT BRITAIN EDITION
This weekend, it’s full speed on track and full break mode off it.
We’re talking:

Huge crowds
Big race energy
And KITKAT moments everywhere you look 👀

👉 If you blink, you might miss the action… but not your break
The KitKat Fan Zone
The KITKAT Fanzone
You'll spot us before you spot the track.
On the way in, keep your eyes peeled, KITKAT is with you before you're even through the gates.
Take a break at the KITKAT Pit Stop, grab a seat at one of our KITKAT break spots around the event, then head to the FanZone for the ultimate KITKAT break at Silverstone: games, surprise moments with the KitCrew, exclusive treats and photo ops.
👉 Pit Stop, seating, FanZone, wherever you are on site, there's a better break waiting.
CELEBRATION AT F1® ARCADE HOSTED BY KITKAT
KITKAT TAKEOVER AT F1® ARCADE
This weekend, KITKAT is taking over F1® Arcade London and Birmingham for the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026.
Watch the race, dive into racing games, and catch DJ sets all day long - all in the name of a better break.
Keep your eyes out for the KitKrew, an AI photobooth (Sunday) to capture the moment, and better-break energy wherever you look.
👉 Head down for race day - the takeover's on all weekend.
THE CHOCOLATE GIANT RETURNS
THE CHOCOLATE GIANT RETURNS
Back by popular demand, the iconic KITKAT Chocolate F1® Car is making its return to Silverstone.
Crafted from chocolate and inspired by the speed and spectacle of Formula 1®, this larger-than-life creation is proof that great breaks can make a big impression.
If you’re heading to Silverstone, keep your eyes peeled ‐ it’s a sight you won’t want to miss.
Have a break, have a KitKat
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