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Relive the highlights of the FORMULA 1 PIRELLI BRITISH GRAND PRIX™ with KITKAT
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What a race%%=v(@Salutation)=%%! Silverstone was simply electric.
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From thrilling wheel-to-wheel battles and dramatic overtakes to unforgettable moments in front of the passionate home crowd, Silverstone once again delivered a weekend to remember.
Now it's time to catch our breath, have a break, have a KITKAT,
and look back on all the action from an incredible
FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026. 🍫 🏁
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What a weekend! From Pit Stops and break spots around the circuit to a FanZone packed with games, treats and photo moments, KITKAT helped fans take a better break throughout race day. Add in some surprise visits from the Kit Crew, and there were plenty of reasons to pause, recharge and enjoy the action.
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Highlights included:
🎮 Games and racing fun
🍫 Exclusive KITKAT treats
📸 Photo moments
🎧 Live DJ sets
🍫🏎️ An up-close look at the iconic KITKAT Chocolate F1® Car
🏁 Fans enjoying the race-day atmosphere
It was truly a weekend of thrilling racing and unforgettable breaks.
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THE CHOCOLATE GIANT RETURNS
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The KITKAT Chocolate F1® Car made its much-anticipated return, and it definitely stole a few glances from the cars on track.
A huge thank you to everyone who stopped by to see it, snap a photo and be part of the experience.
Until next time, Silverstone!
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%%[ IF @button_clicked == "1_light" THEN ]%%
You took your spot on the grid… and the results are in 👇
Lights out… and you’re in it for KITKAT — racing optional.
No shame in a pit stop-first mindset.
23% of the grid is right there with you.
Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
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%%[ ELSEIF @button_clicked == "2_lights" THEN ]%%
You took your spot on the grid… and the results are in 👇
Lights out… you’re F1®-curious — just finding your racing line.
Taking it lap by lap? We like your style.
14% of the grid is learning the ropes with you.
Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
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%%[ ELSEIF @button_clicked == "3_lights" THEN ]%%
You took your spot on the grid… and the results are in 👇
Lights out… you’re here for the glamour, the buzz, and race-day energy.
Fast cars, big vibes — say no more.
15% of the grid is soaking it all in with you.
Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
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%%[ ELSEIF @button_clicked == "4_lights" THEN ]%%
You took your spot on the grid… and the results are in 👇
Lights out… you love the race, no deep-dive stats needed.
Tuned in, switched on, vibing along.
20% of the grid is watching right there with you.
Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
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%%[ ELSEIF @button_clicked == "5_lights" THEN ]%%
You took your spot on the grid… and the results are in 👇
Lights out… you’re full-throttle F1® — no brakes, all action.
From lights to chequered flag, you’re all in.
29% of the grid is racing flat out with you.
Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
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%%[ ELSE ]%%
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🍫 23% are more into KITKAT – racing optional (and that’s okay!)
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🟡 14% are F1®-curious – just easing into the fast lane
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✨ 15% are here for the glamour, the buzz, and the big‑race vibes
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👀 20% love watching, but aren’t superfans
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🔥 29% can’t get enough of F1® – full‑throttle all the way
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Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
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🍫 23% are more into KITKAT – racing optional (and that’s okay!)
🟡 14% are F1®-curious – just easing into the fast lane
✨ 15% are here for the glamour, the buzz, and the big‑race vibes
👀 20% love watching, but aren’t superfans
🔥 29% can’t get enough of F1® – full‑throttle all the way
Wherever you’ve parked yourself, you’re part of the grid.
And trust us ‐ every grid runs better with a break.
Have a break with KITKAT
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%%[ ENDIF ]%%
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