Start your engines! KITKAT & F1® are gearing up for a break‑worthy season  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  | View in browser
F1 | KitKat - Official Partner of F1
Hello %%hero_name%%
Welcome to KITKAT & F1®. We're bringing breaks to the world's fastest sport. Stay tuned for more excitement all season long.
Ready for your next big break?
Ready for your next big break?
We're shifting up a gear for 2026 as an official F1® sponsor, delivering break-worthy fan experiences, exclusive content drops, and high-speed thrills designed to give your day a proper pit-stop boost.
A new Icon is ready to break onto the grid...
A new Icon is ready to break onto the grid...
Introducing the new KITKAT® F1® chocolate car figure! A milk chocolate treat with creamy filling and crispy inclusions, crafted in the shape of a Formula 1® car. Inspired by the thrill of Formula 1® and the iconic KITKAT® break, this treat is made for fans who crave excitement both on and off the track.

Get ready. The season breaks soon.
Have a break, have a KitKat
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The F1® logo, FORMULA 1, F1®, GRAND PRIXTM and related marks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
For illustrative purposes only.

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