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You might be surprised by what's inside!
[* data('428.npp_ecrm_salutation') || 'Hi Pet Lover' *]
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[* IF data('428.npp_ecrm_pet_segment') == 'cat' *]
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Did you know some of our favourite human foods are known to cause serious health issues for our pets? It's understandable to be unsure of which foods might not actually be safe for our feline friends. Luckily, the experts at Purina are on hand to help you understand what food should be avoided for [* data('428.npp_ecrm_hero_pet_name') || 'your cat' *].
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[* ELSIF data('428.npp_ecrm_pet_segment') == 'dog' *]
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Did you know some of our favourite human foods are known to cause serious health issues for our pets? It's understandable to be unsure of which foods might not actually be safe for our pawsome pooches. Luckily, the experts at Purina are on hand to help you understand what food should be avoided for [* data('428.npp_ecrm_hero_pet_name') || 'your dog' *].
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[* ELSE *]
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Did you know some of our favourite human foods are known to cause serious health issues for our pets? It's understandable to be unsure of which foods might not actually be safe for our fluffy friends. Luckily, the experts at Purina are on hand to help you understand what food should be avoided for [* data('428.npp_ecrm_hero_pet_name') || 'your pet' *].
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[* END *]
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[* IF data('428.npp_ecrm_pet_segment') == 'cat' *]
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[* ELSIF data('428.npp_ecrm_pet_segment') == 'dog' *]
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[* ELSE *]
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[* END *]
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[* IF data('428.npp_ecrm_pet_segment') == 'cat' *]
[* ELSIF data('428.npp_ecrm_pet_segment') == 'dog' *]
[* ELSIF data('428.npp_ecrm_pet_segment') == 'both' *]
[* ELSE *]
[* END *]
[* IF data('428.npp_ecrm_pet_segment') == 'cat' *]
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Ever been tempted to share a tasty tidbit from your plate with your feline friend? Or maybe [* data('428.npp_ecrm_hero_pet_name_3') || 'your cat is' *] partial to a treat from the human-food cupboard every now and then. We know how important a nutritionally balanced diet is for our pets, but it's crucial to know which food is safe and which should be avoided.
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Is there something else your cat is craving?
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[* ELSIF data('428.npp_ecrm_pet_segment') == 'dog' *]
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Ever been tempted to share a tasty tidbit from your plate with your canine companion? Or maybe [* data('428.npp_ecrm_hero_pet_name_3') || 'your dog is' *] partial to a treat from the human-food cupboard every now and then. We know how important a nutritionally balanced diet is for our pets, but it's crucial to know which food is safe and which should be avoided.
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Is there something else your dog is craving?
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[* ELSIF data('428.npp_ecrm_pet_segment') == 'both' *]
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Ever been tempted to share a tasty tidbit from your plate with your fluffy friend? Or maybe [* data('428.npp_ecrm_hero_pet_name_3') || 'your pet\'s are' *] partial to a treat from the human-food cupboard every now and then. We know how important a nutritionally balanced diet is for our pets, but it's crucial to know which food is safe and which should be avoided.
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Is there something else your fluffy friend is craving?
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[* ELSE *]
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Ever been tempted to share a tasty tidbit from your plate with your fluffy friend? Or maybe [* data('428.npp_ecrm_hero_pet_name_3') || 'your pet is' *] partial to a treat from the human-food cupboard every now and then. We know how important a nutritionally balanced diet is for our pets, but it's crucial to know which food is safe and which should be avoided.
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Is there something else your fluffy friend is craving?
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[* END *]
[* IF data('428.npp_ecrm_pet_segment') == 'dog' *]
[* IF data('428.npp_ecrm_dentalife_dog') == 'small' *]
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NEW monthly box to fight [* data('428.npp_ecrm_hero_pet_name_2') || 'your pooch\'s' *] bad breath!
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We know bad breath can be annoying, but did you know it could also be a sign of serious dental problems? That's why the experts at Purina developed Purina® Dentalife® ActivFresh® - especially designed for small dogs. Containing natural spirulina and honey, it's scientifically proven to fight bad breath at its source rather than just covering it up.
Try giving [* data('428.npp_ecrm_hero_pet_name') || 'your dog' *] a chew a day, with our NEW 30-chew box delivered straight to your door each month. Fighting your dog's bad breath couldn't be easier!
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[* ELSIF data('428.npp_ecrm_dentalife_dog') == 'medium' *]
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NEW monthly box to fight [* data('428.npp_ecrm_hero_pet_name_2') || 'your pooch\'s' *] bad breath!
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We know bad breath can be annoying, but did you know it could also be a sign of serious dental problems? That's why the experts at Purina developed Purina® Dentalife® ActivFresh® - especially designed for medium dogs. Containing natural spirulina and honey, it's scientifically proven to fight bad breath at its source rather than just covering it up.
Try giving [* data('428.npp_ecrm_hero_pet_name') || 'your dog' *] a chew a day, with our NEW 30-chew box delivered straight to your door each month. Fighting your dog's bad breath couldn't be easier!
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[* ELSIF data('428.npp_ecrm_dentalife_dog') == 'large' *]
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NEW monthly box to fight [* data('428.npp_ecrm_hero_pet_name_2') || 'your pooch\'s' *] bad breath!
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We know bad breath can be annoying, but did you know it could also be a sign of serious dental problems? That's why the experts at Purina developed Purina® Dentalife® ActivFresh® - especially designed for large dogs. Containing natural spirulina and honey, it's scientifically proven to fight bad breath at its source rather than just covering it up.
Try giving [* data('428.npp_ecrm_hero_pet_name') || 'your dog' *] a chew a day, with our NEW 30-chew box delivered straight to your door each month. Fighting your dog's bad breath couldn't be easier!
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[* END *]
[* ELSIF data('428.npp_ecrm_pet_segment') == 'cat' *]
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The treat that cleans
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Because maintaining good oral health contributes to your cat's overall well-being, the experts at Purina® developed Purina® Dentalife® - a delicious daily dental treat that helps clean your cat's teeth easily and effectively with its scientifically designed crunchy and porous texture. It's scientifically proven to reduce tartar build-up and cleans even the hardest-to-reach teeth.
Start [* data('428.npp_ecrm_hero_pet_name') || 'your cat' *] on a daily oral care routine today - because every day crunching means more time cleaning.
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[* ELSIF data('428.npp_ecrm_pet_segment') == 'both' *]
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A treat that cleans
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Because maintaining good oral health contributes to your cat's overall well-being, the experts atthe experts at Purina® developed Purina® Dentalife® - a delicious daily dental treat that helps clean your cat's teeth easily and effectively with its scientifically designed crunchy and porous texture!
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And for dogs, introducing Purina® Dentalife® ActivFresh® - containing natural spirulina and honey, it's scientifically proven to fight bad breath at its source rather than just covering it up.
Try our NEW 30-chew box delivered straight to your door each month. Fighting your dog's bad breath couldn't be easier!
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[* ELSE *]
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NEW monthly box to fight [* data('428.npp_ecrm_hero_pet_name_2') || 'your pooch\'s' *] bad breath!
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We know bad breath can be annoying, but did you know it could also be a sign of serious dental problems? That's why the experts at Purina developed Purina® Dentalife® ActivFresh® - especially designed for medium dogs. Containing natural spirulina and honey, it's scientifically proven to fight bad breath at its source rather than just covering it up.
Try giving [* data('428.npp_ecrm_hero_pet_name') || 'your dog' *] a chew a day, with our NEW 30-chew box delivered straight to your door each month. Fighting your dog's bad breath couldn't be easier!
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[* END *]
[* IF data('428.npp_ecrm_pdc') == 'type' *]
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Which pets do you have? |
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We'd love to know a little more so we can send you tailored advice and support. Click to tell us more about your pet(s) here.
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[* END *]
[* IF data('428.npp_ecrm_pdc') == 'name' *]
[* IF data('428.npp_ecrm_pet_segment') == 'cat' *]
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What's your pet called? |
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We love learning more about your furry friends. Poppy and Charlie are the most popular Purina cat names ‒ where does yours feature?
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[* ELSIF data('428.npp_ecrm_pet_segment') == 'dog' *]
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What's your pet called? |
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We love learning more about your furry friends. Bella and Poppy are the most popular Purina dog names ‒ where does yours feature?
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[* ELSE *]
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What's your pet called? |
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We love learning more about your furry friends. Bella and Poppy are the most popular Purina pet names ‒ where does yours feature?
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[* END *]
[* END *]
[* IF data('428.npp_ecrm_pdc') == 'cat_age' *]
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How old is [* data('428.npp_ecrm_pdc_age') || 'your cat' *]? |
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We'd love to personalise your newsletters even more. Click below to let us know how old [* data('428.npp_ecrm_pdc_age') || 'your cat' *] is and we'll send you the most relevant advice related to where they are in life's journey.
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[* ELSIF data('428.npp_ecrm_pdc') == 'dog_age' *]
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How old is [* data('428.npp_ecrm_pdc_age') || 'your dog' *]? |
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We'd love to personalise your newsletters even more. Click below to let us know how old [* data('428.npp_ecrm_pdc_age') || 'your dog' *] is and we'll send you the most relevant advice related to where they are in life's journey.
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[* END *]
[* IF data('428.npp_ecrm_pet_segment') != 'cat' *]
[* IF data('428.npp_ecrm_pdc') == 'breed' *]
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What breed is [* data('428.npp_ecrm_pdc_breed') || 'your dog' *]? |
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Health, lifestyle and nutrition needs vary a lot between breeds. Is your pooch's breed shown below? Tell us to learn even more about their needs.
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[* END *]
[* END *]
[* IF data('428.npp_ecrm_pdc') == 'gender' *]
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We feel we should already know this but… |
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Is [* data('428.npp_ecrm_pdc_gender') *] a boy or a girl? Click below and we'll bring you more tailored advice.
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[* END *]
[* IF data('428.npp_ecrm_pet_segment') != 'dog' *]
[* IF data('428.npp_ecrm_pdc') == 'outdoor' *]
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Indoor or outdoor? |
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Is [* data('428.npp_ecrm_pdc_outdoor') || 'your cat' *] an indoor or outdoor cat? Click the image below and we'll bring you even more carefully tailored advice for your feline.
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[* END *]
[* END *]
[* IF data('428.npp_ecrm_pet_segment') != 'dog' *]
[* IF data('428.npp_ecrm_pdc') == 'colour' *]
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What colour is [* data('428.npp_ecrm_pdc_colour') || 'your cat' *]? |
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We love learning all about your pets. Help us picture what [* data('428.npp_ecrm_pdc_colour') || 'your cat' *] looks like by selecting the coat that looks most like them.
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[* END *]
[* END *]
[* IF data('428.npp_ecrm_ces') == 'Y' *]
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If you've got any questions about what human food your pet can enjoy, or if you'd like expert advice on anything pet-related, just ask ‒ we'll always be here
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[* ELSE *]
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If you've got any questions about what human food your pet can safely enjoy, or if you'd like expert advice on anything else pet-related, just ask.
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[* END *]
[* IF data('428.npp_ecrm_pet_segment') != 'cat' *]
*T&Cs apply. UK, CI & IoM only. See Conditions of Sale | Purina Direct for details
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[* ELSE *]
[* END *]
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Registered in England No. 11963923
Registered Office 1 City Place, Gatwick, RH6 0PA
® Reg. Trademark of Société des Produits
Nestlé S.A.
CES code: BT-NEW-09
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